For decades, luxury cars in India were seen as a symbol of elite status and ultra-wealthy living. But things have changed. With increasing disposable income, financing options, and growing aspirations, owning a luxury car is no longer just a dream — it’s achievable.And the best part? You don’t need to spend over ₹1 crore to own one. Many top global brands like BMW, Mercedes-Benz, Audi, Volvo, and Lexus offer powerful, feature-rich, and elegant models well under the ₹1 crore mark. This blog is your complete guide to the best luxury cars under 1 crore in India, based on style, performance, comfort, technology, and value.
Why Are Luxury Cars Under ₹1 Crore So Popular in India?
The Indian luxury car market has evolved significantly over the past few years. Brands are localizing production, offering attractive financing schemes, and packing their vehicles with high-end features — all while keeping the prices competitive.
Here’s why luxury cars under 1 crore are trending:
- Prestige with affordability
- World-class technology and safety features
- Comfort-focused driving experience
- Better financing and lease options
- Increasing awareness and aspiration for premium living
Whether you’re a corporate executive, entrepreneur, or car enthusiast, there’s never been a better time to drive your dream car.
1. Mercedes-Benz GLC (Starting at ₹75.50 Lakh)
The Mercedes-Benz GLC is one of India’s best-selling luxury SUVs. With its imposing stance, refined interiors, and effortless power delivery, the GLC is a perfect mix of urban luxury and long-drive comfort.
Highlights:
- 2.0L Turbo petrol/diesel engine
- MBUX infotainment with gesture and voice control
- Panoramic sunroof and 64-color ambient lighting
- 9-speed automatic transmission with paddle shifters
- ADAS features and 7 airbags
Why it stands out:
The GLC gives you the full Mercedes-Benz experience — from the iconic badge to the silky-smooth drive. If you’re searching for a luxury SUV under 1 crore in India, this one deserves to top your list.
2. BMW X3 (Starting at ₹70.90 Lakh)
The BMW X3 is a dynamic and muscular SUV that offers an engaging driving experience, a plush cabin, and cutting-edge technology. It’s ideal for those who enjoy driving and want their car to feel powerful and agile.
Highlights:
- 2.0L TwinPower Turbo engine producing 252 hp
- xDrive intelligent all-wheel drive
- 12.3-inch fully digital instrument cluster
- Sport seats, panoramic sunroof, wireless charging
- Advanced parking and safety tech
Why it stands out:
The X3 delivers sheer driving pleasure — true to BMW’s DNA. It’s one of the most performance-oriented options among luxury cars under 1 crore.
3. Audi A6 (Starting at ₹69.99 Lakh)
If your heart leans toward elegant sedans over SUVs, the Audi A6 is the perfect luxury car for you. Known for its business-class appeal, minimalist design, and tech-loaded interiors, the A6 makes every journey feel like first class.
Highlights:
- 2.0L TFSI Petrol Engine with 190 hp
- Virtual Cockpit Plus with 10.1-inch touchscreen
- Matrix LED headlights and dynamic indicators
- Audi Pre-Sense Basic for safety
- Four-zone climate control
Why it stands out:
The A6 is one of the most sophisticated sedans in the luxury segment under 1 crore, ideal for professionals who want a balance of style and substance.
4. Jaguar F-PACE (Starting at ₹72.90 Lakh)
The Jaguar F-PACE is a performance SUV that’s bold, luxurious, and surprisingly sporty. With its British elegance and athletic design, it gives you an unmatched road presence.
Highlights:
- 2.0L Ingenium Petrol/Diesel Engine
- 11.4-inch curved touchscreen Pivi Pro infotainment
- 3D Surround Camera and Adaptive Cruise Control
- Meridian Audio System
- Sporty all-black or contrast stitched interiors
Why it stands out:
Unlike many conservative luxury cars, the F-PACE makes a bold statement. It’s perfect for those who want to stand out among luxury car owners under 1 crore.
5. Volvo XC90 (Starting at ₹98.50 Lakh)
The Volvo XC90 is a large 7-seater luxury SUV that combines Scandinavian design, unmatched safety, and environmental consciousness. It’s currently the only plug-in hybrid in this price bracket with such space and features.
Highlights:
- Plug-in hybrid (Petrol + Electric) engine
- 7 comfortable seats with Nappa leather upholstery
- Pilot Assist – semi-autonomous driving
- Bowers & Wilkins Premium Sound System
- Air suspension and 360-degree camera
Why it stands out:
Ideal for large families or buyers who prioritize space, luxury, and safety. It’s the most feature-loaded luxury SUV under 1 crore in India.
6. Lexus RX500h F Sport (Starting at ₹97.00 Lakh)
The all-new Lexus RX500h F Sport brings together hybrid power, futuristic design, and Japanese craftsmanship. It’s for people who want luxury that’s both responsible and unique.
Highlights:
- 2.4L Turbo-Hybrid engine
- Lexus Safety System+ with adaptive cruise and lane assist
- Mark Levinson 21-speaker audio
- 14-inch infotainment screen
- F-Sport styling with bold accents
Why it stands out:
The RX500h is bold, unique, and extremely refined. If you’re tired of German monotony, this is your chance to own something exotic under 1 crore.
7. Land Rover Discovery Sport (Starting at ₹72.00 Lakh)
The Land Rover Discovery Sport is for the adventurer in you. It’s more than just a luxury car — it’s a capable off-roader with all the creature comforts of a premium SUV.
Highlights:
- 2.0L Petrol & Diesel engines with Mild Hybrid Tech
- Terrain Response 2 and Hill Descent Control
- 5+2 flexible seating configuration
- Pivi Pro infotainment with OTA updates
- Clearsight rearview mirror
Why it stands out:
The Discovery Sport is the most off-road-capable luxury SUV under 1 crore in India, making it ideal for weekend explorers and rugged family trips.
Bonus Mentions – More Luxury Cars Under ₹1 Crore
| Car Name | Price (Approx.) | Unique Feature |
|---|---|---|
| Audi Q5 | ₹65.20 Lakh | Quattro AWD and ultra-refined interiors |
| Mercedes-Benz C-Class | ₹61.85 Lakh | Compact sedan with E-Class-level comfort |
| BMW 3 Series Gran Limousine | ₹62.60 Lakh | Extra legroom and a sporty yet elegant look |
| Lexus ES 300h | ₹63.10 Lakh | Hybrid sedan with whisper-quiet performance |
Factors to Consider Before Buying a Luxury Car Under 1 Crore
Before signing the dotted line, make sure you evaluate your purchase based on:
Financing & Insurance
Luxury car insurance is costlier. Compare interest rates and consider buying extended warranties.
Fuel Efficiency
While performance is key, luxury cars can be fuel-hungry. Hybrids offer better mileage and lower emissions.
Maintenance & Service
Premium cars require premium care. Always check for service packages, warranty, and dealership support.
Resale Value
Brands like Toyota-Lexus, Mercedes-Benz, and BMW tend to have better resale value in India.
Purpose
Are you buying it for city drives, long tours, or status symbol? The answer affects whether you choose a sedan, SUV, or hybrid.
Luxury is not just about money — it’s about choices. And when it comes to luxury cars under 1 crore in India, you have more than enough options to suit your style, performance needs, and personality.
Whether it’s the authoritative presence of the Mercedes-Benz GLC, the driver-focused BMW X3, or the off-road charm of the Land Rover Discovery Sport, there’s something for every dreamer in this list.